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San Fermín 2025 Poster Unveiled

The wait is over! We now know the image that will represent San Fermín 2025, and it’s a true declaration of love for Pamplona and its people. The winning poster, titled “Hogar Pamplonica” (Pamplona Home), is the work of Pamplona native Sandra Nadal Vidal, and it has captured the hearts of the public with an original and deeply moving proposal.

The selection of the San Fermín poster, as is now tradition, is done by popular vote. This year, participation was exceptional, with 10,475 valid votes deciding among the 10 finalist proposals. A total of 490 works were submitted—468 from Spain and 22 from abroad!—demonstrating the international reach of our festivities.

“Hogar Pamplonica” emerged victorious, garnering an impressive 39.1% of the votes. And what does this captivating work represent? The image is as simple as it is powerful: the typical San Fermín laundry, with white clothes, sashes, and red scarves drying in the sun. An everyday gesture that Sandra Nadal has transformed into a vibrant symbol of identity and tradition.

Sandra Nadal Vidal didn’t choose this scene at random. Her intention is to go beyond the obvious, seeking a deeper symbolism in the act of washing clothes and preparing for the festivities. As she explains in her proposal’s dossier, this oil painting is “a close and everyday image that becomes a powerful symbol: it’s not just clothes, it’s our identity proudly hung, a common tradition that unites us.”

For Nadal, hanging out laundry is a way of showing that the festivities “are part of our home; they are not an isolated event, but an extension of our way of living and feeling.” The artist draws a beautiful parallel between the care and coexistence associated with this routine, and the welcome, warmth, and sense of community that define San Fermín.

“Because our festivities are a place where everyone, whether from here or from abroad, feels embraced, welcome, at home,” says Nadal. With this poster, the Pamplona artist extends a visual invitation to enter, to participate, to be part of something that goes beyond a celebration: “an open family, a house without doors.”

We can’t wait for San Fermín 2025 to see this poster filling every corner of Pamplona and to feel, once again, that magic that makes us feel at home!

Prepare your trip now

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Experience the San Fermín Bull Run from a unique perspective

Do you dream of experiencing the adrenaline rush of the Pamplona bull run from a privileged and safe viewpoint? Our guide agency offers you the unique opportunity to rent strategically located balconies along the route, providing you with breathtaking panoramic views.

Imagine feeling the excitement from a balcony overlooking the majestic Plaza del Ayuntamiento (City Hall Square), where the crowd gathers and the tension before the start of the bull run is palpable. Visualize the race from the historic Calle Mercaderes (Merchant Street), watching how the runners dash ahead of the bulls. Or perhaps you prefer the unparalleled perspective of the legendary Calle Estafeta (Post Office Street), known for its long straightaways and moments of maximum intensity.

So that you can appreciate the diversity of the views we offer, we invite you to immerse yourself in the attached video. This audiovisual material will virtually transport you to each of our balconies, allowing you to experience the impressive panoramic views from the Plaza del Ayuntamiento, the vibrant Calle Mercaderes, and the emblematic Calle Estafeta. Read more

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So Much More Than Just a Balcony for the Running of the Bulls!

At Destino Navarra, your trusted local experts, we invite you to embark on an unforgettable experience that goes way beyond the traditional view from a balcony to watch the famous Running of the Bulls.

Last year, we had the privilege of hosting nearly 1,000 people from 32 different countries, all of whom trusted our local expertise to uncover the true essence of San Fermín. For them, the festival wasn’t just a few heart-pounding moments watching the bulls run by; it was a complete immersion into the unique and electrifying atmosphere that floods the streets of Pamplona during these magical days.

What does it mean to experience San Fermín with Destino Navarra?

It means opening the doors to a world of centuries-old traditions, overflowing joy, and a captivating local culture, all guided by our official Pamplona tourist guides. These expert professionals will be with you every step of the way, revealing the secrets of the festival, from the history of the “Riau-Riau” to the meaning behind the songs to San Fermín, and the significance of the white clothing and red scarf.

With us, you’ll be able to:

  • Experience the Running of the Bulls from prime locations, yes, but also understand its deeper meaning and historical context.
  • Wander through the beautifully decorated streets, soak up the festive vibe, and feel the contagious energy of the locals.
  • Discover deeply rooted traditions, such as the procession of San Fermín, traditional Basque dance and music performances, and the cultural events that bring the city to life.
  • Savor the delicious local cuisine, from tasty tapas (known as “pintxos”) to the most traditional Navarran dishes.
  • Explore the history and heritage of Pamplona beyond the festival itself, discovering its hidden gems through the eyes of locals.
  • Feel like part of the community, interacting with the people of Pamplona and understanding their passion for these incredible festivities.

At Destino Navarra, we believe that San Fermín is much more than just an event; it’s a profound and exhilarating cultural experience that deserves to be lived to the fullest. That’s why we’ve designed our tours to offer you a complete and enriching perspective, ensuring you take home unforgettable memories and a genuine understanding of this one-of-a-kind celebration.

Ready to be one of the lucky ones to experience the authentic San Fermín Festival? Don’t wait any longer to book your adventure with Destino Navarra. We can’t wait to share the magic of Pamplona with you!

 

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Holy Week in Pamplona: Discover the city in your language!

Pamplona, the capital of Navarre, is preparing to welcome visitors from all over the world during Holy Week with a unique offer of guided tours in Spanish, English, and French. These tours, organized by local experts, promise to immerse tourists in the rich history, culture, and charm of this fascinating city. The tours include stops at Pamplona’s most emblematic places, starting in the majestic Plaza del Castillo, a historical and social meeting point. Visitors will also have the opportunity to explore the secrets of the impressive Pamplona Cathedral, a monument that has witnessed centuries of history and tradition. One of the most anticipated moments of the visit is the tour of the stages of the famous San Fermín bull run, where the guides will share stories and anecdotes about this exciting tradition that attracts thousands of people every year. The guided tours are designed to offer an unforgettable experience, combining detailed information with the passion and knowledge of local guides. Tourists will be able to enjoy a unique perspective of Pamplona, discovering hidden corners and learning about the life and customs of its inhabitants. For those interested in living this experience, reservations are now open. Don’t miss the opportunity to discover all the charms of Pamplona during Holy Week.

Book your guided tour now and discover all the charms of Pamplona with us! https://www.destinonavarra.com/en/pamplona-experiences/

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The countdown has begun!

San Fermín 2025 is just around the corner, and Destino Navarra travel agency in Pamplona is ready to take you to the most emblematic festival in Spain. Get ready to live an unforgettable experience full of culture, tradition, and intense emotions.

The San Fermín festivities in Pamplona are recognized worldwide and attract thousands of tourists every year. From July 6th to 14th, the city transforms into a vibrant stage where merriment and passion intertwine. And Destino Navarra in Pamplona offers you the opportunity to be part of this unique celebration.

The experience begins with the famous “encierros” (bull runs), a tradition deeply rooted in the festival’s culture. Every morning at 8 o’clock, brave runners face the bulls, running through the narrow streets of the old town. If you’re courageous enough, you can participate in this thrilling race alongside the locals and the most adventurous people from all over the world. But if you prefer to watch it from a safe position, don’t worry, our expert guides will take you to the best spots to enjoy this tradition safely.

But San Fermín is not only about the bull runs. During the day, the city fills with music, color, and joy with parades, giants, and “cabezudos” (big-headed figures) that roam the streets, accompanied by the music of the “charangas” (traditional bands). Moreover, you’ll be able to enjoy the delicious local cuisine, with typical dishes such as “chistorra,” “txistorra,” “chuletón de buey” (beef chop), or the famous “pintxo de tortilla” (Spanish omelette skewer).

And when night falls, the party doesn’t stop. Bars and social clubs are filled with people enjoying live music, dances, and laughter. The bullring becomes the epicenter of excitement, hosting bullfights. Whether you’re a bullfighting enthusiast or simply want to experience something authentic, we offer you the possibility to attend one of these bullfights in a safe and controlled environment.

At Destino Navarra in Pamplona, we will make sure that your stay during San Fermín is unforgettable. We offer personalized travel packages that include accommodation in selected hotels, transfers, expert guides, and access to exclusive events. Additionally, we will provide you with all the information you need to make the most of your time in the city.

Don’t miss the opportunity to experience the magic of San Fermín 2025 in Pamplona. Book your trip with Destino Navarra and get ready for a unique experience filled with joy, tradition, and culture!

Book your experience →

 

Balcones encierro Sanfermín con Destino Navarra

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Do not hesitate to contact us. We will be pleased to advise you on your trip to Navarra